Apple

I purchased some Apple (AAPL) stock yesterday. In part I purchased it because it was under $100/share and I thought it would appreciate in value. In part I purchased it because I watched the video of Jony Ive, Senior Vice President of Design, at Apple talking about the new 13.3" MacBook (go here, then click "Watch the video"). While watching the video I realized that he was proud of it. It also occurs to me that in an era of never ending cost reductions, Apple just increased the cost of manufacturing the MacBook for an incremental increase in quality. I don't see other companies doing that. I think I will hold on to my Apple stock.